By Stephanie Linville, Director Market Intelligence, Quality & Training
Valentine’s Day is the day to show appreciation to those who mean the most to us. From Wheaton World Wide Moving’s perspective, these people are our customers and employees. One of our key business opportunities is how can we engage our customers to love our brand and what it stands for and drive them to choose our moving services over those of the competition? Since price often becomes much less of a deciding factor when choosing between the quality services of Wheaton over competing van lines, caring for our customers and nurturing our relationships with them has never been more important to growing our business and to delivering an excellent customer experience.
Zig Ziglar once famously said, “People don’t buy things for logical reasons, they buy for emotional reasons.” Statistically, 75% of buying experiences are based on emotion. It means that in order to attract and keep our customers, Wheaton needs to do more than simply introduce them to our services and what differentiates us from other movers. We need to create and keep an emotional connection with them even after we’ve successfully completed a customer’s move. In the infographic from providesupport.com we’re showing 10 ways in which Wheaton agents, drivers and corporate employees regularly build meaningful relationships with our customers and make them fall in love with our moving services business.
That is our goal with every single move…..create those positive, memorable moving experiences that drive our customers to become loyal fans who wouldn’t think of having anyone else but Wheaton move them or those they love.